Appendix / Data sources

How the 2K+ firm comparison set is built.

This is a mock client-facing version of the data sources page: clear enough to build trust, honest enough about automation, and simple enough to support the pattern story without burying people in methodology.

2K+
Colorado firm websites collected
Public websites
Screenshots, logos, CTAs, colors, proof, and structure
90%+
Directional accuracy target for pattern labels
Public, visible, comparable

The dataset tracks what a client can actually encounter.

Sources include public law firm websites, homepage screenshots, visible navigation, logo and brand assets when available, proof signals, social placement, calls to action, color behavior, and category-level language.

The point is not to manually adjudicate every firm one by one. The point is to use a large enough dataset to see repeated choices clearly: which colors dominate, which symbols recur, which proof formats become table stakes, and where a firm can still create memory.

01

Find the market

We collect public law firm websites across Colorado and adjacent legal categories so each report is grounded in a real comparison set, not a hand-picked mood board.

02

Capture visible signals

The profile layer records homepage screenshots, color families, logo motifs, hero imagery, proof formats, navigation patterns, calls to action, and visible social placement.

03

Normalize the messy parts

Automated scans turn public websites into comparable labels. Similar CTAs roll up together, colors are grouped into families, and visual patterns become searchable signals.

04

Use volume for pattern confidence

At this scale, the useful question is not whether every individual scrape is perfect. It is whether the same cues repeat often enough to reveal the market pattern.

Directional, not fake precision

Scraped data is useful because patterns survive small imperfections.

Web scraping is imperfect because websites are imperfect: assets move, copy changes, colors render differently, and some patterns need judgment. That is why the report uses the dataset for trend confidence, then keeps the claims directional and client-readable.

A single mislabeled firm would be a problem if the goal were a forensic inventory. It matters much less when the goal is trend evidence across 2K+ public sites. We are looking for repeated market behavior, not pretending the internet is a clean spreadsheet.

Profile sample

A small slice of the source layer.

The full profile database stays internal. This partial sample shows the kind of structured record behind each report without turning the dataset into a public directory.

5280 Law GroupDenver, ColoradoFamily Law & Criminal DefenseObject / SymbolProfile built
Alter Family Law | Colorado Divorce and Family Law AttorneyGreenwood Village, ColoradoFamily LawWordmark onlyProfile built
Altitude Family LawLittleton, ColoradoFamily Law, Mediation, Estate PlanningObject / SymbolProfile built
Antommaria Ilevska Elder LLCFort Collins, ColoradoFamily LawObject / SymbolProfile built
Bagley Law FirmLakewood, ColoradoFamily Law, Criminal Defense, Personal Injury, Civil Litigation, Estate Planning & ProbateWordmark onlyProfile built
Baker Law Group, PLLCColorado Springs, ColoradoCivil Litigation, Real Estate Law, Business Law, Elder Law, Criminal Law, Family Law, Employment LawWordmark onlyProfile built
Bespoke Law LLCMarket taggedFamily LawWordmark onlyProfile built
Boulder Family LawBoulder, ColoradoFamily LawPhotographic portraitProfile built
Brown Carrington, PLLCDenver, ColoradoFamily LawInitials / MonogramProfile built
Burnham LawBoulder, ColoradoFamily LawWordmark onlyProfile built
Castle Rock Attorneys at LawCastle Rock, ColoradoEstate PlanningInitials / MonogramProfile built
CCB LawDenver, ColoradoFamily LawWordmark onlyProfile built
Centennial Family LawCentennial, ColoradoFamily LawObject / SymbolProfile built
Children First Family Law PCArvada, ColoradoFamily LawDescriptive markProfile built
Clawson & Clawson, LLPColorado Springs, ColoradoFamily Law / Personal InjuryObject / SymbolProfile built
CNL Law FirmCentennial, ColoradoFamily LawInitials / MonogramProfile built
Cohen Law DenverDenver, ColoradoBankruptcy / Family LawInitials / MonogramProfile built
Colorado Criminal Defense & Family LawyerColorado Springs, ColoradoFamily LawObject / SymbolProfile built
Colorado Divorce and Family Law AttorneysBoulder, ColoradoFamily LawWordmark onlyProfile built
Colorado Family Law ProjectDenver, ColoradoFamily LawObject / SymbolProfile built
Colorado Lawyer TeamGreenwood Village, ColoradoCriminal Defense / Family LawDescriptive markProfile built
Colorado Legal GroupDenver, ColoradoFamily LawAbstract symbolProfile built
Colorado Springs Mediation - Divorce MediationColorado Springs, ColoradoFamily LawAbstract symbolProfile built
Conscious Family Law & MediationBoulder, ColoradoFamily LawObject / SymbolProfile built
Partial sample. The full comparison set is maintained internally. This page is designed to explain the evidence layer, not publish the full research database.Individual review records are not exposed on client share links.

Transparent enough to trust.

The report should make the source of the claims feel clear: public websites, repeatable profile fields, and market-level pattern counting.

Private enough to stay useful.

The full database, URLs, and categorization rules remain internal so the research layer stays durable and does not become a public scrapeable directory.